Guerrilla Marketing

We saw this when we went to the museum yesterday and we think it might be guerrilla marketing!

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. As you see on the pictures below! :)

-JC-